TRANSFORMATIONAL GROWTH
New ways of shopping
Beyond a traditional retail partnership, we unlock transformational growth through bold, industry-defining programs that drive measurable, incremental revenue and long-term impact. Starboard fully manages the technology, fulfillment, and operations of these new initiatives—ensuring zero balance sheet liability or cost to Princess.
Introducing our new programs:
Starboard Retail Rewards Program / Starboard Travel
Casino VIP Groups / 24/7 Shopping Onboard
Scenting Membership
INNOVATIVE TECHNOLOGY: RETAIL REWARD
Driving Traffic & Conversion
SHOP・ EARN ・ TRAVEL
Introducing Marketplace Rewards. Earn free credits when you
spend $1,000+ onboard.
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Reward guests for purchases in the shops onboard
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$100 in Marketplace credits for every $1,000 spent.
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Points can be used for cruise or onboard credit for future Princess sailings.
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Possibility to extend to other revenue areas.
Starboard is the exclusive provider of the Retail Rewards Program powered by ONE.
MARKETPLACE RETAIL REWARDS
The Guest Journey
1
SHOP
Earn free credits when you spend $1,000+ onboard.
2
EARN
Earn additional credits with Marketplace purchases.
3
TRAVEL
Redeem credits as a future cruise or onboard credit for upcoming voyages.
RETAIL REWARDS: MARKETPLACE CATEGORIES
Categories Shop, Earn & Travel
MARKETPLACE EXPERIENCES
Through Marketplace, You Can Experience Once-in-a-lifetime Moments.
DRIVING GUEST SATISFACTION
Money can’t buy happiness — but your Rewards currency could score you a seat next to Taylor Swift at the Grammys.
Enjoy savings on your favorite bottle of wine with your Rewards.
Redeem using any combination of Rewards currency, dollars, credit card, or cryptocurrency.
STARBOARD TRAVEL
Generate Incremental Princess bookings
DRIVING TICKET REVENUE
Starboard Travel And Our Affiliates Division Provide:
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Access to closed user groups of over 1M active travelers.
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Drive demand through targeted promotions that elevate Princess as the cruise line of choice.
Commercial and Closed User Group Opportunities:
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Princess Cruises promotions offered and endorsed onsite.
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BOGO campaigns promoted with purchase of partners’ core products and services.
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Referral campaigns driving new to partner and new to Princess – win-win.
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Bookings of VIP casino groups and players.
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Access to loyalty/rewards programs that deliver high value cruise redemption and bookings.
STARBOARD & FUTURE CRUISE PROGRAM
Incentivizing Customer Retention
INCENTIVIZING CUSTOMER RETENTION
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Powerful synergy between Future Cruise and Starboard onboard retail through bold cross-promotions and interactive gamification that spark engagement, boost transactions, and encourage Princess guests to return for more.
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Book a Future Cruise and receive exclusive value redeemable during your current sailing at the onboard retail shops.
CASINO VIP GROUPS
Driving Incremental Bookings
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Database of approximately 1M casino guests
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Starboard has exclusive retail access to the Westgate Las Vegas Casino, an impressive 3,000 room property with one of the largest sportsbook in the world. We are uniquely positioned to target this player database with Princess offers.
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We will deliver ongoing VIP Casino groups and players from Westgate.
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Bookings via Starboard Travel
AFTER HOURS CLICK & COLLECT PROGRAM
Unlimited Access, Anytime, Via Your Phone
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Offers guests the ability to browse and shop 24/7, even when shops are closed
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Browse and shop limited-time promotional sales and events
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Reserve online with pick up in-store or cabin delivery
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Starboard will directly handle product catalog updates, sales management & goods delivery
TAKE THE SCENT OF PRINCESS HOME
Princess Cruises Custom Scent Subscriptions
Activated by our sister company, Onboard Media, the Princess signature fragrance is introduced through immersive scenting presentations, that engage guests and building excitement. This program transforms the brand identity into an onboard experience that extends into guests’ homes via lucrative subscription packages.
Onboard Activation
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Princess Insider events in secondary lounges, including live subscription sign-ups
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HVAC scenting in selected public spaces
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Diffusers in shops, spa, and key venues
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In-cabin amenity opportunities
Revenue Generation
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Recurring revenue from subscription packages and refill orders
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Dedicated e-commerce engine to manage subscriptions, refills, and post-cruise transactions
Revenue Range
$20M - $30M Annually
STARBOARD AND OBM
Cohesive Synergies
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Enhanced Guest Experience by leveraging the trusted Insider voice
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Streamlined Operational Efficiencies for smoother execution across all touchpoints
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Seamless Guest Communications to deliver a consistent message throughout the guest journey
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Unified Brand Conversations to develop and execute a cohesive brand program
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Proven Compensation Model designed to incentivize and drive sales behaviors
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Data-Driven Optimization through performance tracking and results sharing
