CURATION
Curated assortments that inspire
THE FUTURE OF LOGO - ALASKA
Elevating the identity of Princess through collaborative product development and destination inspiration
THE FUTURE OF LOGO - MEDITERRANEAN
THE FUTURE OF LOGO - CARIBBEAN
STANLEY AND CHERRY SEE THE WORLD
Expanding the presence of Stanley & Cherry to the next level
WEDDINGS
Let us be part of your special day
EXCLUSIVE BRANDED COLLECTIONS
PANDORA x STARBOARD
SHAE x STARBOARD
DUNE x STARBOARD
ANGELS ENVY x STARBOARD
TAKE THE SCENT OF PRINCESS HOME
LUXE LEGACY
Vintage luxury is a trend that’s here to stay. Starboard was the first to bring the concept to sea and the guest demand has been so huge that we created our own exclusive brand identity to house our cross-category offering - Luxe Legacy.
SWISS TIMEPIECES
Franck Muller watches are among the finest and most intricate in the world.
Founded in Geneva by Franck Muller and Vartan Sirmakes, the manufacture was created with the vision of producing exclusive timepieces defined by complex movements and original designs.
To enhance the guest experience, we are proud to introduce Franck Muller as a new brand partner. Guests who make a purchase of $50,000 or more will enjoy an unforgettable journey to Switzerland, where they will personally collect their timepiece at Watchland and immerse themselves in the artistry and history of watchmaking.
SWISS PORTFOLIO
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MODERATE & FASHION WATCHES
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THE FUTURE OF LIQUOR
Providing guests with an elevated experience to find their next perfect spirit
An inviting space with a range of product offerings, brought to life with daily activations and digital innovation.
INVICTA x CASA MAESTRI
Branded liquor collaborations
An evolution into brand building and experiential design at sea. Invicta’s tequila is a single-minded celebration of craftsmanship, reflecting the same obsessive attention to detail that goes into the brand’s watches.
LIMITED EDITION
BEAUTY– EXPLORE. EXPERIMENT. ENJOY.
POP UP & POP IN MOMENTS
New product launches “pop up” with eye catching installations and activations. Guests will love discovering the latest in beauty innovations.
NEW CATEGORY: HOME
Guests can now take a piece of their vacation home with them through our thoughtfully curated home offerings.
By blurring category lines, we’re helping guests bring the comfort, scent, and memories of their cruise into their everyday lives.
THE BEAUTY FOR EVERY TRAVELER
ACCESSIBLE
Geske is an accessible brand that combines cutting-edge technology with innovative formulations to meet modern skincare needs.Its advanced, science-backed products offer effective solutions without compromising on affordability.
Celebrity Fragrances offers accessible brands with exclusive travel retail promotional pricing,making luxury scents more affordable for travelers.
Rituals brings the luxury of self-care to every guest with beautifully crafted home and body fragrances—offering spa-level indulgence at an accessible price point, perfect for gifting or extending the vacation experience at home.
SAVVY
Loewe joins our savvy brand assortment with its bold, artistic approach to fragrance that blends fashion and scent in a uniquely modern way.With its cult-favorite home scents and striking minimalist design, Loewe offers guests an elevated yet accessible luxury experience
Jo Malone London, a savvy addition to our assortment and a first-at-sea concept with the Estee Lauder multi-branded gondola, offers guests timeless colognes and elegant home fragrances that elevate everyday moments into something truly special.
Victoria Beckham Beauty makes its first-at-sea debut, bringing guests a curated edit of clean, high-performance makeup essentials that blend modern luxury with effortless wearability. Founded by the style icon herself, the brand reflects Victoria’s sophisticated aesthetic—offering elevated beauty with a fashion-forward edge.
INVESTMENT
Amouage is a first-at-sea luxury fragrance offering, positioned as an investment brand for guests seeking rare, artisanal scents that embody timeless elegance and craftsmanship. Opportunity to collaborate with Amouage to create a Princess scent.
Chantecaille is a first-at-sea concept that anchors our investment strategy with a focus on botanical skincare and luxury beauty rooted in sustainability. Known for its philanthropic mission and eco-conscious formulas, the brand offers guests a meaningful way to invest in both their skin and the planet.
Chanel Shop In Shop
Chanel takes center stage at sea with the very first shop-in-shop, transforming the guest experience into something truly elevated. Step into the full Chanel universe—fragrance, skincare, and makeup—for an immersive beauty journey like no other. Iconic, timeless, and effortlessly elegant, Chanel brings guests a trusted, aspirational touch of luxury that perfectly blends classic sophistication with modern allure.
WELLNESS
Mindful inside and out
Glow From Within
Devices & Red Light Therapy
Body Care & Rituals
Sleep & Relaxation
REDEFINING FASHION
Thoughtfully curated for everyone
FROM BEACH TO BAR
Confident, chic, and ready for wherever you want to go
FROM FUN TO FASHION
Special Finds for Every Child
WHERE WELLNESS MEETS BEAUTY
Wellness-driven beauty that nurtures confidence inside and out
BRANDS THAT DEFINE STYLE
Well known brands that you know and love
NEW CONCEPTS TO RETAIL
THE SPARKLE EDIT
The Sparkle Edit is where luxury meets joy, designed for life’s most festive moments. Discover a curated collection of party-ready pieces — from sequin-studded dresses and pearl-drenched bags to custom fragrance bottles and glittering gifts. More than a boutique, The Sparkle Edit is a destination where every day is a reason to celebrate.
THE VAULT
The Vault is a curated destination where rarity, refinement, and storytelling converge. Designed for both women and men, it offers a collection of rare and limited-edition pieces — from vintage Johnnie Walker scotch to collectible designer finds and luxury home accents. More than a boutique, The Vault is an experience of discretion, prestige, and quiet opulence — reserved for those who seek the extraordinary.
AZURE ATELIER
Like the endless horizon where ocean meets sky, Azul Atelier is a world immersed in captivating shades of blue. Inspired by the sea’s depth and the sky’s clarity, this intimate boutique invites guests into a realm of refined elegance. Curated with exclusivity and ease, Azul Atelier showcases collaborations and pieces that embody timeless beauty, confidence, and the artistry of blue.
