THIS IS WHO WE ARE
Operational Excellence, powered by people
WHY STARBOARD
With over 65 years of expertise, we are the largest and most experienced operator in cruise retail. Our ownership structure—anchored by the synergies of LVMH, ONE, and Westgate—provides unmatched strength, while our Board of Directors offers robust financial support to drive growth. Backed by more than 230 years of collective cruise industry experience across our executive team, our proven leadership delivers best-in-class retail, curating experiences that truly reflect what travelers want on vacation. Through a fully integrated vertical account structure, we ensure seamless alignment with Princess Cruise Line, creating retail experiences that elevate every journey.
OUR SENIOR EXECUTIVE TEAM ​
WITH OVER 200 YEARS OF CRUISE AND RETAIL EXPERIENCE
Our People Are Our Passion
Our shipboard teams are the heartbeat of our brand.
We Never Stop Developing
Learning is embedded
in our DNA.
It Starts With Talent
Top-tier professionals who believe in service excellence — with
an average tenure
of 7 years.
We Power Connection
Allego is a modern sales learning and enablement platform that combines sales training, coaching, content management, and digital selling to help sales and other professionals succeed.
Certified To Lead
Fine Jewelry experts certified by the GIA or our specialty teams trained by luxury brand partners—because excellence demands expertise.
We Celebrate What Is Right
Recognition is built into
our culture. We celebrate
the passion & performance that powers our purpose.
Anchor Standards
Anchor & selling through service training Coaching through Matrix Operational discipline for driving sales performance
Chrono
Starboard Group invests in its people and training as much as in its products and guest experience. The new Leader Board for Swiss Timepieces tracks sales performance, fostering healthy competition and rewarding top performers.
YOUR ACCOUNT TEAM
A TEAM FOCUSED ON PREMIUM BRANDS PASSIONATE ABOUT YOUR SUCCESS
WHERE EXPERIENCE OUTSHINES THE COMPETITION
Combined over 500 years of experience in assortment curation, product development, inventory and supply chain management.
OPERATIONAL EXCELLENCE
Distribution Center
We Fuel Sales
220,000 sq ft
Wholly owned global distribution center with bonded warehouse expertise in Duty Free operations.
Full Compliance
With AQIS Restricted Commodities, customs manifesting, and documentation requirements.
Certified
In handling hazardous materials to local and international standards.
Transformative AI Merchandising and
Inventory Management Solution
Where Insight Meets Innovation
1M+
MACHINE LEARNING
MODELS
75%
IMPROVEMENT IN FORECAST ACCURACY
20%
REDUCTION IN
LOST SALES
10%
GROSS MARGIN
LIFT
AI-NATIVE SOLUTIONS
Forecast Better, Stock Smarter, Sell More
Real Time Intelligence to Drive Sales via Optimized Inventory and less obsolescence,
aligned with people, process, and technology
Aged Inventory
Sell Off Process
PLAN SMART
A robust Merchandise Financial Planning Solution to maximize Sales Opportunities
ASSORT SMART
Fast and accurate retail assortment planning to deliver localized, SKU level assortments through intelligent automation
INVENTORY SMART
highly advanced AI-driven retail automation for inventory allocation and stockout reduction at the SKU level
GLOBAL PRESENCE
With offices in four regional hubs and delivery capabilities to 100+ ports, we can seamlessly support global operations. We are a full-service Logistics company: warehouse operation, transportation, customs compliance, inventory control, and customer service.